On October 16, 2025, San Bernardino, California will light up with one of the hottest concerts of the year — El Alfa “El Jefe” live on stage.
This incredible event has become a reality thanks to the combined efforts of Orion, Eury Matos, AEL Booking, and Big Boss Music, who joined forces to make this historic show happen.
🔥 Why This Matters
El Alfa is not only one of the biggest names in Latin music today — he represents a global movement, blending Dominican dembow with worldwide influence. For fans in California, this show is a rare chance to experience his energy and music up close.
By working directly with leading industry players like Eury Matos, AEL Booking, and Big Boss Music, Orion has proven once again that we’re more than just a distribution and promotion company. We are a bridge between artists, promoters, and global audiences, helping bring major events like this to life.
🌍 Orion’s Role
At Orion, our mission is to empower music careers at every level — from global distribution (backed by Warner Music Group’s ADA) to powerful promotion campaigns and live event collaborations.
Making El Alfa’s San Bernardino concert a reality reflects what Orion stands for:
- Building connections between artists, managers, and promoters
- Unlocking opportunities for music to reach new audiences
- Creating impact not only online through playlists but also on stage in real life
🎶 What’s Next
This show is just the beginning. With Orion’s expanding ecosystem artists and promoters can expect even more doors to open worldwide.
On October 16th, all eyes will be on San Bernardino as El Alfa takes the stage. And Orion is proud to have helped make it possible.
🚀 This is Orion. And the future sounds different.
