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How to Promote Your Independent Music Online?

Promoting Your Independent Music Online: 5 Reasons to Promote Your Old Tracks

As an independent artist or record label, it can be challenging to keep up with the fast-paced nature of the music industry. With new music releases flooding the market every day, it’s easy for your old tracks to get lost in the shuffle. However, promoting your old channels can be a great way to keep your music relevant and increase your fan base. In this post, we’ll explore five reasons why promoting your old tracks is worth the effort and provide some tips on promoting independent music online.

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Build a Stronger Fan Base

Promoting your old tracks can help you reach new listeners who may not have discovered your music yet. It also allows your existing fans to rediscover your earlier work and deepen their connection to your music. You can build a more engaged and loyal fan base by promoting your old tracks online. That fanbase will continue to support you in the future.

Keep Your Music Relevant

Music trends and tastes change, but that doesn’t mean your old tracks have to become irrelevant. By promoting your old music online, you can introduce it to new audiences. This will allow it to resonate with today’s listeners. Plus, you never know when a song from your back catalog will suddenly become popular again, thanks to a viral video, a movie or TV placement, or a nostalgic trend.

Expand Your Reach

Promoting old tracks online can also help you reach new audiences and expand your fan base. By collaborating with other artists or brands, getting your channels on popular playlists or blogs, or using targeted advertising, you can introduce your music to new listeners who may become long-term fans.

Increase Your Revenue

Promoting your old tracks online can also lead to increased revenue streams. With services like streaming platforms, you can earn royalties for every play your tracks receive. Plus, you can create new merchandise, such as vinyl or t-shirts, by promoting your old music to generate additional revenue.

Showcase Your Artistic Growth

Finally, promoting your old tracks online can showcase your artistic growth and evolution. By highlighting your earlier work on your website or social media channels, you can show how far you’ve come as an artist and provide context for your current music. This can help you build a stronger connection with your fans and show them how your music has evolved.


Promoting your old tracks online may seem daunting. But it can be a great way to keep your music relevant. You can reach new audiences and increase your revenue streams. By building a more substantial fan base, keeping your music relevant, expanding your reach, increasing your revenue, and showcasing your artistic growth, you can breathe new life into your back catalog and set yourself up for long-term success as an independent artist or record label. Don’t forget to use targeted strategies and platforms to promote independent music online and reach your desired audience effectively. Increase Your Fan Base and Revenue Streams with Orion Promotion – Your Partner in Independent Music Promotion. Don’t Let Your Music Get Lost in the Shuffle – Start Promoting Today!


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