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The best ways to promote your music online

Are you an aspiring musician? It might be hard to find an audience for your music, especially if you do not have a music label backing you. However, there are many opportunities online to push your music to the right audience. Since you are reading this article online, you are not a novice when it comes to the internet. You only need to know where to look.

It is essential to know where to concentrate your energy to avoid wasting your time and effort.

This article contains methods you can use to do your music promotion and build a following.

Make your own website for your music promotion

A website is like your address online where you can direct traffic to. A custom domain not only puts you online but adds a layer of legitimacy to your music. Your fans know you are invested in your music, and you are in for the long run.

You can promote your music through your website by sharing news of upcoming releases, snippets, discography, information on how to get tickets, etc.

A good promotional website will include your latest music, electronic press kit, official bio, upcoming events, etc.

Start your own music promotion blog

If you do not have a blog already, you should consider starting one for your music promotion. By regularly updating your blog, you show you care about your fans and take your musical journey seriously. You can connect deeply with your fans by sharing your personal experiences, highs and lows, etc.

Your blog could also give your fans an insight into what goes into making your music.

Get an electronic press kit

You must have noticed ‘electronic press kit’ (EPK) under ‘Make your own website.’ An EPK is an online resume for your music career. It includes links to your bio, music, photos, contact information, etc.

With access to your EPK, your fans or people who want to write about you and your music have an easy way to learn all they need to know about you.

Try to get on music blogs

On your music promotion journey, you need all the assistance you can get. Exposure is like gold; the more people know about you, the greater your chance of creating a fan base. Seek ways to get album reviews, interviews, etc., on blogs.

Featuring on music blogs can also direct traffic to your own website or blog. Target blogs that deal with your music genre to improve your chances because you are more likely to find fans through them.

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Use the power of social media to your advantage in your music promotion

In this modern age, most people you target with your music promotion spend time on social media. Create a solid presence on the major ones like Twitter, Instagram, Tiktok, etc.

Update your accounts regularly by posting about your music and life in general. Tailor your post to each platform to get the best returns on your investment.

Share links to your music regularly. Follow artistes, blogs, journalists, etc., that cater to your genre. Interact with your followers positively regularly to build a connection. Acknowledge praise and criticism but do not focus on the negative.

Post clips of your performance on TikTok. A single viral TikTok post could turn your career around.

You can also make use of paid ads on popular social media platforms. For example, invest in Facebook ads which will let you target specific demographics.

Go on Youtube

Justin Bieber was famously discovered on Youtube. You can be the next success story. Get videos of your music or event on Youtube and share links on all your social media accounts. Respond to comments positively.

Get on streaming platforms

There are many streaming platforms today where people get their music from today. They include Spotify, Apple, Tidal, SoundCloud, etc. Put your music on as many platforms as possible to increase your visibility.


The internet is a good place to do your music promotion because that is where people spend most of their time today. You should explore your option and give your career the boost it needs.

One more effective way you can push your music is by purchasing Spotify music promotion at Orion Promotion. It guarantees an audience for your music by targeting millions of Spotify listeners through playlists. Visit our website today to see the different plans you can subscribe to.

For more tips for your music strategy click here.

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